Ad
Ad
VIDA V1 partners with TCS World 10K Bengaluru 2024 to promote sustainable mobility, marking Hero MotoCorp's commitment to eco-friendly transportation solutions and a greener future.
Key Highlights:
In a significant stride towards promoting sustainable mobility and fostering a greener future, VIDA, powered by Hero, has forged a strategic alliance with Procam International as the Electric Two-wheeler Partner for the prestigious Tata Consultancy Services (TCS) World 10K Bengaluru, scheduled to be held on Sunday, April 28, 2024. Vida V1 line up currently has two e-scooter to offer, naming Vida V1 Pro and V1 Plus.
VIDA's collaboration with Procam International, the pioneers of the distance running movement in India, underscores both companies' commitment to encouraging individuals to embrace clean transportation solutions. This partnership marks Hero MotoCorp's entry into the world of distance running through its emerging mobility brand, VIDA, launched in 2022 with a vision to "Be the Future of Mobility."
As the Official Electric Scooter of the World’s Premier 10K, the VIDA V1 will play a pivotal role in the event, reflecting Hero MotoCorp's dedication to promoting sustainable practices. Dr. Swadesh Srivastava, Chief Business Officer – Emerging Mobility Business Unit (EMBU), Hero MotoCorp, emphasised the importance of empowering individuals to make sustainable choices. He highlighted that, “At VIDA, we believe in empowering individuals to make choices that promote sustainability and contribute towards a greener, healthier planet. Just as EVs promote a healthy planet, running is a healthy lifestyle choice too.
“Thus, we are delighted to be associated with TCS World 10K, Bengaluru, and put spotlight on the importance of sustainable mobility and wholesome choices. VIDA is committed to fostering a brighter future through our innovative products and services that offer convenience and efficiency.
“Our aim is to inspire participants to make environmentally conscious choices. Together, we can drive meaningful change and create a more sustainable world for generations to come,” Srivastava said.
Vivek Singh, Jt. MD of Procam International, expressed delight in welcoming VIDA as the Electric Two-wheeler Partner, stating “We are pleased to welcome VIDA on board as the Electric Two-wheeler Partner. Procam is committed to building partnerships that will enhance the race experience as well as contribute to the larger societal narrative. With Bengaluru emerging as a hub for electric mobility, this strategic alliance aims to revolutionise the local market, leveraging the city’s ever-growing affinity towards eco-friendly transportation solutions and delivering a green-conscious race.”
Ad
Ad
The collaboration will see VIDA curating an experiential journey for participants, engaging them through various touchpoints and activations. The Progress Parade, featuring a convoy of VIDA V1 electric scooters at the start line of the "Majja Run," will symbolize the transformative power of individual action towards sustainability.
The VIDA V1 convoy will include customers who have embraced clean mobility solutions along with real-life change-makers, serving as a testament to the impact of collective efforts in driving meaningful change. Additionally, the VIDA V1 will be utilized for all official requirements during the event, further amplifying the message of sustainability.
Procam International's running events, including the TCS World 10K Bengaluru, have been instrumental in promoting social, health, and fitness awareness. With a record number of participants expected from across the globe, this edition of the race promises to further the narrative of sustainability and healthy living.
The TCS World 10K Bengaluru, a World Athletics Gold Label Race, stands as a testament to the power of purpose-driven objectives and passion-led initiatives. Through collaborative efforts like the VIDA V1 partnership, the event continues to drive positive change in society, paving the way for a greener and healthier future.
Next-Gen Apache RR 310 Spy Shots Hint at Significant Upgrades
The upcoming 2025 TVS Apache RR 310 has been spied testing, showcasing winglets, and hinting at significant electronic upgrades, potentially elevating its position in the segment.
07-Sep-2024 10:40 AM
Read Full NewsNext-Gen Apache RR 310 Spy Shots Hint at Significant Upgrades
The upcoming 2025 TVS Apache RR 310 has been spied testing, showcasing winglets, and hinting at significant electronic upgrades, potentially elevating its position in the segment.
07-Sep-2024 10:40 AM
Read Full NewsBMW and Toyota Collaborate to Launch Hydrogen Fuel Cell Vehicles by 2028
BMW and Toyota join forces to develop next-generation hydrogen fuel cell vehicles, set for release in 2028, and push forward a sustainable hydrogen refuelling infrastructure.
07-Sep-2024 07:39 AM
Read Full NewsBMW and Toyota Collaborate to Launch Hydrogen Fuel Cell Vehicles by 2028
BMW and Toyota join forces to develop next-generation hydrogen fuel cell vehicles, set for release in 2028, and push forward a sustainable hydrogen refuelling infrastructure.
07-Sep-2024 07:39 AM
Read Full NewsNew Bajaj Chetak Blue 3202 Debuts at Rs. 1.15 lakh, Taking Over the Urbane
The Bajaj Chetak Blue 3202 features a longer range, higher speed with TecPac, and advanced app functions at a lower price. Its gaining ground on competitors like iQube and Ola S1
07-Sep-2024 07:02 AM
Read Full NewsNew Bajaj Chetak Blue 3202 Debuts at Rs. 1.15 lakh, Taking Over the Urbane
The Bajaj Chetak Blue 3202 features a longer range, higher speed with TecPac, and advanced app functions at a lower price. Its gaining ground on competitors like iQube and Ola S1
07-Sep-2024 07:02 AM
Read Full NewsScout to Unveil Two Electric Concepts in 2026
Scout, Volkswagen’s revived 4x4 brand, will debut electric SUV and pickup models inspired by the Scout II, with production beginning in 2026 at a new South Carolina plant.
07-Sep-2024 06:40 AM
Read Full NewsScout to Unveil Two Electric Concepts in 2026
Scout, Volkswagen’s revived 4x4 brand, will debut electric SUV and pickup models inspired by the Scout II, with production beginning in 2026 at a new South Carolina plant.
07-Sep-2024 06:40 AM
Read Full NewsSpeed Twin 1200 RS Teased: Triumph Expands Modern Classic Line-up
Triumph's upcoming Speed Twin 1200 RS promises enhanced performance and striking new aesthetics. The teaser hints at premium features and a potential power boost for the modern classic motorcycle.
07-Sep-2024 06:04 AM
Read Full NewsSpeed Twin 1200 RS Teased: Triumph Expands Modern Classic Line-up
Triumph's upcoming Speed Twin 1200 RS promises enhanced performance and striking new aesthetics. The teaser hints at premium features and a potential power boost for the modern classic motorcycle.
07-Sep-2024 06:04 AM
Read Full NewsSkoda Slavia and Kushaq: 1.5L EVO TSI Now Automatic-Only
Skoda removes manual gearbox option for 1.5L EVO TSI engine in Slavia and Kushaq models, potentially affecting enthusiast buyers and market dynamics in the Indian automotive sector.
06-Sep-2024 01:26 PM
Read Full NewsSkoda Slavia and Kushaq: 1.5L EVO TSI Now Automatic-Only
Skoda removes manual gearbox option for 1.5L EVO TSI engine in Slavia and Kushaq models, potentially affecting enthusiast buyers and market dynamics in the Indian automotive sector.
06-Sep-2024 01:26 PM
Read Full NewsAd
Ad
Mercedes-Benz Maybach EQS SUV
₹ 2.25 Cr
Tata Curvv
₹ 9.99 - 19.00 Lakh
Maserati GranTurismo
₹ 2.72 - 2.90 Cr
Aston Martin Vantage
₹ 3.99 Cr
Audi Q8
₹ 1.17 Cr
Hyundai Alcazar facelift
₹ 17.00 - 22.00 Lakh
MG Windsor EV
₹ 25.00 - 30.00 Lakh
Mahindra XUV300 Electric
₹ 15.00 Lakh
Mercedes-Benz EQS 2024
₹ 2.00 Cr
Hyundai Ioniq 5 N
₹ 45.95 Lakh
Ad
Ad
Ad