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TVS celebrates the milestone of 3.5 million HLX range sales with the launch of the TVS HLX 150F internationally. Enhanced safety, improved suspension, and updated styling mark this commemorative release.
Key Highlights:
TVS Motor celebrates a significant achievement as its renowned TVS HLX line surpasses 3.5 million units in international sales. To commemorate this milestone, the company introduces the TVS HLX 150F, featuring enhanced safety measures, improved suspension, and upgraded styling.
Initially introduced in Africa a decade ago, the TVS HLX line has expanded its presence to 50 countries across Latin America, Africa, and Asia. Recognizing the loyalty of its customers, TVS expresses gratitude by unveiling the TVS HLX 150F, a new model equipped with the ecothrust engine, advanced safety features, superior suspension, and refreshed aesthetics including new graphics and vibrant colors.
The TVS HLX 150F boasts several notable enhancements, including trapezoidal LED headlights for increased brightness and energy efficiency, a pillion handle rail for improved grip, a rear load carrier, and tubeless tires, ensuring a safer and more comfortable riding experience for users.
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Rahul Nayak, Vice President of International Business at TVS Motor Company, remarks on the remarkable journey of the TVS HLX, saying, "TVS HLX has become an article of faith, an everyday companion of 3.5 million customers. We launched it in 2013 and within 6 years, it had a million customers. In the next four years, including the tough period of the pandemic, it more than doubled its customer base... We are celebrating the milestone by launching the TVS HLX 150F - a product that has been shaped by some very specific insights provided by our customers."
Rahul Nayak emphasizes that the TVS HLX 150F is a testament to the insights gleaned from customers, reflecting their preferences and requirements. By leveraging these insights, TVS Motor Company continues to innovate and evolve its product offerings, ensuring that each new model surpasses expectations and delivers unparalleled value to riders.
As TVS commemorates this significant milestone, the launch of the TVS HLX 150F underscores the company's commitment to excellence and customer satisfaction, paving the way for continued success in the international market.
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