Tata Motors Introduces All-New Safari From Pune Plant

The brand has also planned to launch Tata Safari Imaginator suite with interactive features with the use of Augmented Reality (AR), for people who want to know about the Safari virtually at their preferred place.

Tata Motors unveiled its new Safari on Thursday. The brand has been manufacturing its new Safari at its Pune plant. Guenter Butschek, CEO and MD of Tata Motors revealed the first official look of the upcoming Tata Safari. He said that Safari is the company's flagship offering to connect the aspirations of the evolved Indian customer. The car had introduced India to the SUVs and this new Safari will help in carrying forward this idea to build its legacy even more.

Guenter Butschek said that the new Tata Safari is perfect for families and groups, who prefer to go for drives together or go to work together, as the car gives an unmatchable combination of a strong lineage, robust build quality, premium quality finish and the 4Ps (Power, Performance, Presence and Prestige). He also said that the company is looking forward to making Safari the ruler of Indian roads once again.

This will be the second car launch by Tata in the year 2021 after Tata Altroz iTubro. The brand has also planned to launch Tata Safari Imaginator suite with interactive features with the use of Augmented Reality (AR), for people who want to know about the Safari virtually at their preferred place. The customers can make use of their handsets, they can also walk around the Safari or they can also step inside it if they want for a fully enhanced experience.

The new Safari has been built on the legacy of prestige, as well as, an outstanding performance by the combination of Tata Motors’ Impact 2.0 design language with the capability of OMEGARC, a design derived from the very well-known D8 platform from the Land Rover, which is the gold standard of SUVs all around the globe.