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About Citroen Cars

Citroen, a name synonymous with innovation and daring design, was founded in 1919 by André Citroën in France. The company emerged as a pioneer in the automotive industry, bringing revolutionary concepts and engineering excellence to the world of cars. Known for its commitment to pushing boundaries, Citroën has become one of the most recognizable and respected brands in the automotive world.

Beginnings of a Visionary

André Citroën, an industrialist with a passion for innovation, began his journey by producing munitions during World War I. After the war, he turned his attention to automobiles, envisioning vehicles that would combine cutting-edge technology with affordability for the masses. In 1919, Citroën introduced its first car, the Type A, which became Europe’s first mass-produced vehicle. Equipped with modern features like electric starter motors and headlights, it set new standards for comfort and practicality.

1920s: Building Brand

The 1920s saw Citroën flourish as a brand known for its groundbreaking technology. The company introduced the Citroën B2, which gained popularity for its robustness. Citroën also became the first European carmaker to establish a customer service network, emphasising after-sales support.
André Citroën was a master of marketing, famously illuminating the Eiffel Tower with the Citroën name in the 1920s. This daring move made the brand a household name in Europe.

1930s: The Traction Avant

The 1930s marked a pivotal moment in Citroën’s history with the launch of the Traction Avant in 1934. This model was the world’s first mass-produced car with front-wheel drive and a unibody construction, offering unprecedented safety, handling, and durability. The Traction Avant was a game-changer, becoming a symbol of Citroën’s innovative spirit.
However, the development costs of the Traction Avant pushed the company into financial trouble, leading to its acquisition by Michelin, the French tire manufacturer. Despite the challenges, Citroën continued to innovate and solidify its reputation.

1940-50s: Post War recovery and birth of icons

In the aftermath of World War II, Citroën focused on creating affordable cars for a recovering Europe. The result was the legendary 2CV, launched in 1948. Designed as a “people’s car,” the 2CV was simple, practical, and reliable. With its quirky design and ability to navigate rough terrain, it became an icon of French motoring and remained in production for over four decades.
The 1950s also saw Citroën unveiling the DS, a luxury sedan that stunned the world with its futuristic design and hydraulic suspension system. Launched in 1955, the DS was a masterpiece of engineering and design, cementing Citroën’s reputation as an innovator.

1960s-70s: Growth and experimentation

The 1960s and 1970s were marked by expansion and experimentation. Citroën collaborated with Maserati to create the SM, a high-performance grand tourer that combined French style with Italian engineering. Models like the CX, introduced in 1974, showcased Citroën’s commitment to aerodynamic design and advanced technology.
However, financial difficulties arose due to the costs of these ambitious projects. In 1976, Citroën became part of the PSA Group (now Stellantis), alongside Peugeot. This merger provided stability and allowed the brand to continue innovating.

1980s-90s: Modernising the Brand

During the 1980s and 1990s, Citroën focused on modernising its lineup while maintaining its unique identity. Cars like the BX and XM combined distinctive styling with advanced features. The company also launched smaller models like the AX and Saxo, which appealed to urban drivers.
Citroën’s motorsport achievements during this era further bolstered its image, with success in events like the World Rally Championship.

2000s: Reinvention and Global Reach

The 2000s marked a period of reinvention for Citroën. The introduction of the C3, C4, and C5 brought contemporary designs and cutting-edge technology to the mainstream market. The brand also launched its premium sub-brand, DS Automobiles, in 2009, targeting luxury car buyers with models like the DS3.
Citroën also began expanding its presence in emerging markets, particularly in Asia and South America, positioning itself as a global player.

2010s: Comfort and Innovation

In the 2010s, Citroën embraced its philosophy of comfort and innovation with the launch of the Citroën Advanced Comfort program. Cars like the C4 Cactus stood out for their bold styling and innovative features, such as air-filled “Airbump” panels for added protection.

The company also introduced electric and hybrid models, reflecting its commitment to sustainability. The Ami, a tiny, electric city car launched in 2020, exemplified Citroën’s ability to think outside the box.

2020s: Electric Mobility

Citroën continues to push boundaries in the 2020s, focusing on electric mobility and sustainable design. Models like the ë-C4 and ë-Berlingo showcase the brand’s dedication to zero-emission driving. With plans to expand its electric lineup, Citroën remains at the forefront of the industry’s shift toward sustainability.

Citroen in India

Citroën made its entry into the Indian automotive market in 2021 with the launch of the Citroën C5 Aircross SUV. The French brand, known for its innovation and unique design, aimed to offer a fresh perspective in India’s competitive car industry, focusing on comfort, technology, and European flair.

In 2022, Citroën introduced the C3, a compact hatchback designed specifically for the Indian market. The C3 combined affordability with distinctive styling, aiming to appeal to younger, urban buyers looking for a stylish yet practical vehicle.

Citroën's strategy in India revolves around a blend of local manufacturing and international quality. With a manufacturing plant in Tamil Nadu, Citroën is committed to making its cars accessible to a broader range of customers while maintaining the brand’s core values of comfort and innovation.

As the brand establishes itself in India, Citroën is focused on expanding its product lineup, introducing electric vehicles, and building a strong dealership network to support its growth in the country.

Racing Legacy

Citroën’s involvement in motorsport, particularly in rally racing, has been a testament to its engineering excellence. The brand has won numerous World Rally Championships, showcasing its ability to blend performance with reliability.

From its humble beginnings to becoming a symbol of French ingenuity, Citroën has always been a brand unafraid to take risks. Its legacy of innovation, bold design, and commitment to comfort have made it a beloved name worldwide. As Citroën looks to the future, it continues to embrace change, ensuring its place in the evolving world of mobility.

Citroen USP

• Citroen vehicles stand out with their unique and bold aesthetics, blending modern and avant-garde styles to appeal to diverse tastes​.
• The brand is renowned for its "Progressive Hydraulic Cushion" suspension, providing exceptional ride comfort on Indian roads​.
• Citroen integrates cutting-edge tech features, including customizable digital displays, premium infotainment systems, and connected services​.
• Offers a range of petrol, diesel, and electric powertrains, catering to a wide array of customer preferences​.
• Citroen cars emphasize roominess and ergonomics, making them ideal for families and long-distance travel​.
• Flexible customization options and innovative ownership solutions, like unique subscription models, enhance customer satisfaction​.

Citroen Latest Updates

• Citroen Cars Sales in India: In the previous month of November 2024, the brand sold only 509 cars which is a 5.2% decline in YoY growth. On MoM it has declined to 29% as they have sold 717 cars in October 2024.
• Citroen launched a more powerful C3 model in South Africa, featuring a turbocharged engine and a new six-speed automatic transmission. This model also includes upgrades like automatic air conditioning, auto-folding rear-view mirrors, and enhanced safety features.
• At the Paris Motor Show, Citroën showcased a completely renewed and electrified range. Highlights included the world premieres of the New C4 and C4 X, the C5 Aircross Concept, and the All-New Ami2. The New C3 and C3 Aircross also made their first public appearances, emphasizing Citroën's commitment to comfort and modernity.
• Citroen unveiled updated models of the C3 hatchback and C3 Aircross SUV. These refreshed versions feature new additions like LED projector headlights and automatic air conditioning.

Citroen Cars Dealers in India

Citroen has a network of 77 authorized showrooms across India.

Citroen Cars Service Centres in India

Citroen also provides excellent after-sales support through its network of service centres. You can find authorized Citroen service centres in major cities across India, including New Delhi, Mumbai, Bangalore, Chennai, Kolkata, and Pune. These service centres are equipped with trained technicians and genuine Citroen parts to ensure the best care for your vehicle.