Tata Punch Becomes the Fastest SUV to Cross 4 Lakh Sales Milestone

Tata Motors, India’s leading SUV manufacturer, is thrilled to announce that the Tata Punch has achieved a remarkable milestone, becoming the fastest SUV to cross 4 lakh sales in just 34 months. Launched in October 2021, the Tata Punch introduced India to the sub-compact SUV category. With its tall stance, high ground clearance, and commanding driving position, the Punch provides an exhilarating driving experience while smoothly navigating diverse Indian terrains.

Unmatched Performance and Safety

The Tata Punch demonstrated its exceptional capabilities by being one of the first front-wheel-drive SUVs to conquer the unpredictable peak of Sandakphu. It maneuvered through steep gradients, proving its SUV capability and punching above its weight.

Ahead of its launch, the Punch received the 5-star GNCAP rating, achieving the highest adult occupant protection rating points by any vehicle at that time. In August 2022, the Punch set a new industry benchmark by becoming the first SUV to achieve the 1 lakh sales milestone in just 10 months. The journey to the next milestones continued to shorten, with the 2 lakh milestone reached in 9 months and the 3 lakh milestone in 7 months.

Innovation and Expansion

The launch of the Punch iCNG in 2023, featuring Tata Motor’s innovative twin-cylinder technology with uncompromised boot space, disrupted the market. The introduction of the Punch.ev in January 2024 further boosted sales by making it accessible to a larger customer base across multiple drivetrains.

Official Statements

Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., expressed pride in this accomplishment:

“Tata Motors has always been known for its deep understanding of the Indian consumer. This attribute enables us to create disruptive yet highly functional products. With the Punch, we not only introduced the Indian market to a new sub-segment but also successfully democratized the SUV attributes by offering a comprehensive package in a compact footprint. We are elated that the Punch has resonated so well with the Indian consumers and has progressively found a loyal customer base, who have become its biggest brand ambassadors. We take great pride in crossing this milestone and are confident that the next 1 lakh will be achieved even faster.”

About Punch ICE

The sub-compact SUV segment witnessed exponential growth of 75% year-on-year, with Tata Punch leading the pack in FY24, capturing a dominant 68% market share in this segment. Setting new benchmarks with pioneering features such as a 90-degree door opening, an Electronic Stability Program as a standard feature, Rain Sensing Wipers, and the highest ground clearance of 187mm, the Punch stands out as the premier sub-compact SUV in the country. The addition of the CNG variant further bolstered sales, contributing to 30% incremental growth of the overall Punch brand.

About Punch.ev

The Punch.ev has garnered significant attention from EV enthusiasts, contributing an additional 15% to the overall sales growth of the Punch brand. It is the first vehicle to be introduced to the revolutionary pure EV architecture from Tata.ev – acti.ev (Advanced Connected Tech-Intelligent Electric Vehicle). This architecture combines long-range capability, exceptional performance, cutting-edge technology, and premium features typically found in higher segments. The Punch.ev has helped dispel many myths about electric vehicles, with 21% of its buyers being first-time car owners. It is the fastest EV to reach 13,000 sales and continues to thrive in markets where the Punch brand is already strong. It has also played an important role in increasing EV penetration in traditionally ICE-driven markets.

Sales Milestones and Market Impact

With a 17.7% market share in the compact SUV segment, the Punch’s success is further evidenced by its position as the highest-selling vehicle across all segments (YTD FY25). Demonstrating a 27% year-on-year increase in sales for FY24, the Punch has been the top-selling SUV from January 2024 to June 2024. The petrol variant contributes 53% to the overall Punch sales, followed by 33% by its CNG variant and 14% by its EV variant (CY24).

Milestone Timeline

• October 2021: Launch

• August 2022: 1 Lakh Sales (10 Months)

• May 2023: 2 Lakh Sales (9 Months)

• December 2023: 3 Lakh Sales (7 Months)

• July 2024: 4 Lakh Sales (7 Months)

The Tata Punch’s journey from launch to achieving the 4 lakh sales milestone highlights its popularity and Tata Motor’s commitment to delivering innovative, high-quality vehicles to the Indian market.