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Suzuki 2W March 2024 Sales, Sold 86,164 units in India

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Gargi
Gargi
|Updated on:04-Apr-2024 12:29 PM

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ByGargi

Updated on:04-Apr-2024 12:29 PM

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Suzuki Motorcycle showcased dominance with 6.2% sales growth in March 2024, totaling 103,669 units. Despite declining exports, robust domestic sales drove the company's success.

Suzuki 2W March 2024 Sales, Sold 86,164 units in India
Suzuki Twi-wheeler March Sales Overview

Key Highlights:

  • Suzuki recorded robust 6.2% sales in March 2024 compared to March 2023.
  • Total sales for March 2024 stood at 103,669 units.
  • Despite a decline in export sales, the company managed to achieve growth in the domestic market.

Suzuki Motorcycle India Pvt. Ltd. (SMIPL), the leading two-wheeler manufacturer in India, has showcased its dominant presence with impressive monthly growth in the market. Though the YoY export sales have declined drastically, the brand has shown remarkable growth in domestic production on a monthly, as well as yearly basis.

Kenichi Umeda, Managing Director, Suzuki Motorcycle India, stated, “We are extremely thankful to all our customers, dealer partners, suppliers and SMIPL team members for their support in achieving the highest ever sales in FY2023-24. SMIPL’s performance in FY2023-24 showcases the immense trust and confidence that customers have shown upon Suzuki two-wheelers. As we continue to innovate and expand our offerings, we look forward to further strengthening our position in the Indian two-wheeler market.”

Suzuki Motorcycle YoY Sales Performance

Suzuki 

March 24

March 23

Growth%

Domestic

86,164

73,069

17.9%

Export

17,505

24,515

-28.59%

Total

1,03,669

97,584

6.23%

Domestic sales showcased remarkable growth, surging by 17.9% with 86,164 units sold within March 2024 compared to 73,069 in March 2023. The sales reflects demand and consumer interest for the offering of Suzuki two-wheelers.

If we look at the export sales of the brand in March 2024, then it has declined up to 28.59% with 17,505 units being sold in March 2-24 compared to 24,515 units in April. Suzuki needs to focus on its export strategy by examining the causes and implementing potential strategies for better results.

Suzuki Motorcycle YTD Sales Performance


Suzuki 

April- March 24

April-March 23

Growth%

Domestic

9,21,009

7,30,756

26.03%

Export

2,12,893

2,07,615

2.54%

Total

11,33,902

9,38,371

20.8%

Suzuki’s overall performance for FY2024 has witnessed impressive growth of 20.8% with a total 11,33,902 units being sold from April 2023 to March 2024. Compared to the FY2024 production, Suzuki has sold 9,38,371 total units from April 2022 to March 2023.

Domestic sales played a pivotal role in driving this growth, exhibiting a substantial 26.03% growth in fiscal year 2023-24. Although export sales saw a more modest growth rate of 2.54%, this still contributes positively to the company's overall performance.

Suzuki Motorcycle MoM Sales Performance


Suzuki Sales

March 24

February 24

Growth%

Domestic

86,164

83,304

3.43%

Export

17,505

14,131

23.87%

Total

1,03,669

97,435

6.39%

March 2024 witnessed a marginal 3.43% increase in domestic sales with 86,164 units being sold compared to February 2024, indicating sustained demand momentum. Export sales, on the other hand, experienced a significant surge of 23.87% month-over-month with 17,505 units being sold, suggesting potential recovery or market expansion in international markets.

Overall, March 2024 saw a 6.39% increase in total sales compared to February 2024, reflecting a healthy performance across both domestic and export markets on a MoM basis.

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Suzuki 2W March 2024 Sales, Sold 86,164 units in India
Pie Chart: SUZUKI SEGMENT-WISE SALES IN MARCH 2024

Key Insights and Product Line

  • The domestic market remains the primary driver of Suzuki Motorcycle's growth, with consistently strong performance throughout the analysed periods.
  • Despite challenges in the export market, particularly in March 2024, the company's overall growth trajectory remains positive, indicating resilience and adaptability.
  • Kenichi Umeda's acknowledgment of stakeholders' contributions underscores the collaborative effort driving SMIPL's success and highlights the importance of customer trust and innovation in sustaining market leadership.
  • Moreover Suzuki has launched V-Strom 800DE globally. The bike has influenced not only Suzuki’s sales performance of March 2024, but will influence the overall sales performance of upcoming months. 
  • Currently in India, Suzuki offers three two-wheeler segments named Motorcycle, Scooter and Big Bikes.
  • The motorcycle segment of Suzuki offers Gixxer SF 250, Gixxer SF, and V-Strom SX.
  • In the Big Bikes segment the brand offers Katana, Hayabusa, and V-Strom 800DE. 
  • For the Suzuki Motorcycle Scooter enthusiasts Suzuki offers Avenis Access 125, Burgman Street, and Burgman Street EX.

CarBike360 Says

Suzuki has achieved impressive sales in Fiscal Year 2023-2024, which was influenced by increasing domestic demand and supported by modest growth in export markets. Despite facing challenges in certain periods, the company's overall performance reflects its strong dominant position in the Indian two-wheeler market. Moving forward, continued focus on innovation, customer satisfaction, and market expansion will turn out game changing strategies for sustaining growth and strengthening Suzuki's market presence.


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