Suzuki April 2024 Sales Sees 12% YoY Growth

Domestic Sales: April 2024 witnessed a substantial growth of 31% in domestic sales compared to April 2023, with a total of 88,067 units sold. This surge indicates a strong market demand and reflects positively on Suzuki's brand presence and consumer trust in the Indian market.

Export Sales: While domestic sales flourished, exports experienced a significant decline of 47% YoY, dropping from 21,472 units in April 2023 to 11,310 units in April 2024. This downturn in exports may indicate various factors such as changes in global market demand, competition, or logistical challenges.

Domestic Sales: Though the company witnessed a slight decline in total sales in April 2024 compared to March 2024, the domestic market remained constant with a slight raise in sales growth of 2.2% MoM. This indicates a stable demand within the domestic market.

Export Sales: Talking about the export sales,, it has experienced a massive decline of 35% MoM, dropping from 17,505 units in March 2024 to 11,310 units in April 2024. This steep decline can be looked at as a temporary setback in the export market.

Key Milestones and Product Highlights:

• SMIPL has recently celebrated the production milestone of 8 million two-wheelers in India, showcasing the company's strong market presence in the country.
• In April, Suzuki launched the 25th Anniversary Edition of its flagship motorcycle, Hayabusa, signifying the company's commitment to innovation with continuous product evolution.
• Suzuki's diverse product portfolio includes scooters like Access 125 and Burgman Street 125, along with bike ranges like Gixxer lineup, which has contributed significantly to the overall sales volume.
• The presence of premium motorcycle models such as Katana, V-Strom 800DE, and the iconic Hayabusa highlights Suzuki's strategic positioning in catering to different segments of the Indian market.

CarBike360 Says

Though facing challenges in the export market, Suzuki Motorcycle has still showcased strong performance in domestic sales reflecting its robust market presence and customer loyalty. With innovative product launches, strategic marketing initiatives, and a dedicated dealer network, Suzuki has positioned itself well in the competitive Indian two-wheeler market.