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Nissan's survival hinges on the next 12-14 months as it faces sharp profit declines, job cuts, and production slashes. The automaker is exploring a potential Honda partnership and investor opportunities while Renault considers selling part of its stake.
Nissan, a storied automaker with a global footprint, is grappling with what insiders describe as a critical 12 to 14 months to secure its survival. In a candid interview with the Financial Times, two unnamed Nissan executives outlined the company's precarious position. "This is going to be tough. And in the end, we need Japan and the US to be generating cash," they remarked, underscoring the urgency of the situation.
Nissan’s woes are compounded by a sharp downturn in sales across key markets, particularly in the United States and Japan. Earlier this month, the automaker announced a drastic workforce reduction of over 9,000 employees and a production cut of nearly 20 percent. These measures are part of a broader effort to trim costs and stabilize operations, with Nissan projecting $3 billion in savings.
The financial toll has been stark. In the third quarter, Nissan reported an 85 percent decline in operating profit and a net loss of ¥9.3 billion ($60.1 million).
To navigate this crisis, Nissan is reportedly exploring the possibility of bringing in a new long-term investor. Potential candidates include major financial institutions, such as banks or insurance groups, to replace part of Renault’s equity holdings.
In an unexpected twist, Nissan has not ruled out a deeper alliance with longtime rival Honda. A larger partnership between the two Japanese automakers could see Honda taking a majority stake in Nissan. Such a move would mark a seismic shift in the automotive industry and could redefine the competitive landscape.
Renault, which has been Nissan’s strategic partner for 25 years, appears open to recalibrating its role. The French automaker is reportedly considering selling a portion of its stake in Nissan to Honda as part of a broader restructuring. An insider from Renault suggested that a stronger Honda-Nissan collaboration would be "only positive" for Renault, signaling the potential for a mutually beneficial realignment.
Nissan’s existing partnership with Honda and Mitsubishi on long-term EV development may serve as a foundation for future synergies. In an era of rapid electrification, the combined expertise of these automakers could create a competitive edge in developing next-generation electric vehicles.
Despite these potential opportunities, Nissan’s challenges remain daunting. The next year is expected to be pivotal, as the company works to reverse its financial fortunes and secure long-term stability. Whether through deeper ties with Honda, a new investor, or further cost-cutting measures, Nissan must act decisively to regain its footing in an increasingly competitive and volatile market.
The global automotive industry will be watching closely as Nissan navigates these turbulent waters, with the decisions made in the coming months likely to shape the company’s future for years to come.
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