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Kia updates its models like Seltos and Carens, now focusing on Sonet. It plans to introduce two sunroof-equipped variants at lower prices to compete with Nexon, aligning with market trends.
Key Highlights:
Kia has lately been updating its existing models with some new adjustments here and there. After recent adjustments in Seltos and Carens lineups, the company has shifted its focus toward one of the popular models in India, Kia Sonet. To compete with the segment leader like Nexon, Kia has already highlighted its plan to unveil two new sub-trims within its Sonet lineup. These variants will be based on lower-tier main trims like HTE and HTK. Moerevr, these variants will feature sunroof-equipped at easily accessible price points.
At present, Kia offers Sonet in seven trim levels, HTE, HTK, HTK+, HTX, HTX+, GTX+ and X Line. The model has made its own place in the Indian market in the compact SUV segment. However, these days the increasing customer demands had preferences, the brand has planned to introduce two new trims, HTE (O) and HTK (O). These two variants claim to incorporate sunroof features.
Despite being a feature not deemed necessary by all, the inclusion of sunroofs has become increasingly popular among Indian car buyers. Recognizing this trend, Kia's decision to introduce sunroof-equipped variants in lower-tier trims reflects a strategic move to align with market demands. This strategy not only enhances the Sonet's value proposition but also intensifies its rivalry with competitors like the Tata Nexon.
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Along with sunroofs in HTE (O) and HTK (O) trim levels, is it expected that these itenaries will be equipped with some more comprehensive and upgraded features, like ventilated seats, advanced driver assistance systems (ADAS), and sunroof.
The upcoming Sonet variants are expected to come with the same powertrain options as the existing ones. The powertrain will include a choice between a 1.2L 4-cylinder NA petrol engine, a 1.0L 3-cylinder turbo petrol engine, and a 1.5L oil burner turbo diesel engine. We can expect a range of manual and automatic transmissions, when it comes to Gearbox features.
Kia's decision to introduce more affordable sunroof variants within its Sonet lineup showcases a strategic response to evolving consumer demand. By improving the features offered by Sonet at accessible prices, Kia is all set to strengthen its position in the compact SUV segment. As the automotive landscape keeps on evolving, Kia's ability to adapt and cater to consumer demands is remarkable.
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