Honda Cars India Unleashes the 12th Edition of 'Drive to Discover' in Northeast India

1. Honda Showcase: Explore Honda's Elevate, City e:HEV, City, and Amaze in the 12th 'Drive to Discover,' highlighting automotive excellence.
2. Journey to the East: Covering 500+ km through Sikkim and West Bengal, this edition promises scenic beauty and concludes on December 12th.
3. Leadership Excitement: Mr. Kunal Behl, VP of Marketing at Honda Cars India, is thrilled for the 12th edition, featuring the new sensation, Honda Elevate.

Honda Cars India (HCIL) is renowned for its premium vehicle offerings, and has begun the highly anticipated 12th edition of its immersive driving series, 'Drive to Discover.' This year's drive promises to be an extraordinary journey, showcasing the Honda's premium lineup and covering over 500 kilometers.

Premium Lineup on Display

The 12th edition of 'Drive to Discover' will highlight Honda Cars India’s premium fleet, featuring the All-New Honda Elevate, the eco-friendly Honda City e:HEV, the stylish Honda City, and the efficient Honda Amaze. These vehicles will navigate the attractive landscapes of Sikkim and West Bengal, promising the participants an unparalleled driving experience.

Themed "The Journey to the East," this edition of the drive is set to explore the mystical Northeastern region of India. Starting from the attractive city of Siliguri, the drive will weave through iconic destinations such as Gangtok, Pelling, Kalimpong, and the renowned town of Darjeeling. The expedition will come to an end on December 12th, offering the participants the chance to witness the grandeur of Mt. Kanchenjunga and immerse themselves in the cultural richness of the region.

Interest from Honda Cars India

Mr. Kunal Behl, Vice President, Marketing and Sales at Honda Cars India Ltd., expressed his excitement about the journey, stating, that "We are thrilled to embark on yet another exciting edition of Drive to Discover. The 12th season holds the promise of an extraordinary journey. This drive not only showcases the breathtaking beauty of Northeast India but also highlights the capabilities of our vehicle lineup."

Showcasing Honda's Commitment

Behl continued, "We're particularly pleased with the overwhelming response our newly launched Honda Elevate has received from customers nationwide. We look forward to seeking new adventures on this drive with our reliable models that seamlessly blend comfort, safety, and driving pleasure.”

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Verdict: HCIL’s premium line-up represents Honda’s global DNA in technology and a commitment to delivering fun-to-drive experiences. As participants embark on 'The Journey to the East,' Honda Cars India aims to showcase not just the scenic wonders of the region but also the advanced technology and driving pleasure embedded in its vehicles.