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Hero MotoCorp Sales in March 2024 reached 4.9 Lakh Units

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Gargi
Gargi
|Updated on:03-Apr-2024 12:17 PM

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ByGargi

Updated on:03-Apr-2024 12:17 PM

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In March 2024, Hero MotoCorp, the world's largest 2W manufacturer, sold 4.9 lakh units, exhibiting growth in motorcycles, scooters, domestic, and international markets, despite minor declines.

Hero MotoCorp Sales in March 2024 reached 4.9 Lakh Units
Hero March Sales Overview

Key Highlights:

  • Hero sold 4,90,415 units in March 2024.
  • The brand showcased a decline of 5.5% in March 2024 on YoY basis when compared with sales of March 2023.
  • The brand witnessed positive MoM sales growth of 10.14% in March 2024 compared to February 2024.

Hero MotoCorp, the world's largest 2W manufacturer in volume, ended March 2024 on a positive note with significant year-on-year (YoY) and month-on-month (MoM) growth across most aspects. Despite a slight YoY decline in motorcycle sales, the company showcased robust growth in its scooter segment and international markets.

Hero YoY Sales Performance

Hero Products

March’24

March’23

Growth%

Motorcycles

4,56,724

4,85,896

-6%

Scooters

33,691

33,446

33.6%

Total

4,90,415

5,19,342

-5.5%

Domestic

4,59,257

5,02,730

-8.6%

Export

31,158

16,612

87.56

  • Motorcycle sales declined by 6.38% YoY, totaling 4,56,724 units in March 2024, compared to 4,85,896 units in March 2023.
  • Scooter sales witnessed a marginal increase of 0.73% YoY, reaching 33,691 units in March 2024, compared to 33,446 units in March 2023.
  • Overall sales experienced a 5.5% YoY decline, with total units sold amounting to 4,90,415 in March 2024, compared to 5,19,342 in March 2023.
  • Domestic sales declined by 8.6% YoY, while exports surged by 87.56% YoY, indicating a significant international growth trajectory.

Hero YTD Sales Performance

Hero Products

YTD FY’24

YTD FY’23

Growth%

Motorcycles

51,90,672

49,59,156

4.6%

Scooters

4,30,783

3,69,390

16.6%

Total

56,21,455

53,28,546

5.4%

Domestic

54,20,532

51,55,793

5.13%

Export

2,00,923

1,72,753

16.3%

  • Hero's year-to-date (YTD) sales for FY 23-24 exhibited positive growth, with motorcycle sales increasing by 4.6% and scooter sales soaring by 16.6% compared to the previous fiscal year.
  • The company achieved a total sales figure of 56,21,455 units in FY 23-24, reflecting a 5.4% growth over FY 22-23.
  • Domestic sales and exports also recorded positive growth rates of 5.13% and 16.3%, respectively, highlighting a balanced performance in both domestic and international markets.

Hero MoM Sales Performance

Hero Products

March’24

February’24

Growth%

Motorcycles

4,56,724

4,36,929

4.5%

Scooters

33,691

31,481

7.02%

Total

4,90,415

4,45,257

10.14

Domestic

4,59,257

23,153

1883.57%

Export

31,158

4,68,410

-93.3%

  • March 2024 witnessed a notable 4.5% MoM growth in motorcycle sales and a significant 7.02% MoM growth in scooter sales compared to February 2024.
  • Total MoM sales surged by 10.14%, reflecting a robust performance in both segments.
  • However, there was a substantial increase in domestic sales (1883.57% MoM) and a significant decline in exports (-93.3% MoM), indicating potential irregularities or specific market dynamics affecting the export segment.

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Hero MotoCorp Sales in March 2024 reached 4.9 Lakh Units
Pie Chart: HERO SEGMENT-WISE SALES IN MARCH 2024

Product Strategy

  • It is said that the primary volume generator segment in overall sales remained with  commuter motorcycles like Splendor, Glamour, Passion, etc. Moreover, the introduction of Hero Xtreme 125R expanded Hero’s premium bike lineup. 
  • Hero offers four scooter ranges named Destini prime, Xoom, Destini 125 Xtec, and Pleasure, at affordable prices. Recently, Hero added the Pleasure+ Xtec Sport variant in its line up, which must have helped the brand to manage a positive MoM growth.  
  • The company's emerging electric scooter range Vida brand also played a significant role in enhancing its international presence and sales growth.

CarBike360 Says

Hero MotoCorp's performance in March 2024 showcases resilience and growth potential, with positive MoM sales across all segments and significant expansion in international markets. Despite facing challenges in the domestic market, Hero's strategic product lineup and focus on premium segments are paying off, positioning the company for further growth and market leadership.


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