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Bajaj is set to unveil a more affordable Chetak variant, priced under Rs. 1 lakh, expanding its electric scooter lineup. With plans to increase dealership networks, Bajaj aims for sustainable growth.
Key Highlights:
Bajaj, has confirmed the company's plans to diversify the Chetak lineup. This strategic move aims to unveil the future plan of the brand to expand its electric scooter portfolio. This decision will help Bajaj to widen its scooter line in different segments. In addition to this, Bajaj has also aimed at expanding its dealership network from 200 to over 500 outlets in the coming months.
With the foreseen news of the government removing the subsidies on EVs, Bajaj has prepared itself to introduce more affordable variants of Chetak in the market for the consumers. We can say the decision seems to be influenced by the ongoing price reduction of scooters by Ola, Ather and other e-scooter manufacturers.
Upcoming Chetak Variant is expected to come with a smaller battery pack and a less powerful motor, to make price reduction and affordability possible. While some features as expected to be missing, Bajaj might avail the new Chetak variant with monochrome LCD cluster.
With the announcement of a new electric scooter to be unveiled soon, Bajaj highlighted the importance of benefits of subsidy removal, as it will help in filtering out less serious manufacturers and buyers from the market. The transition from the FAME 2 subsidy to the Electric Mobility Promotion Scheme (EMPS) subsidy is expected to encourage sustainable growth in the EV sector.
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The e-scooter is anticipated to launch anytime soon in April or May, at an expected price range of Rs 1 Lakh to Rs 1.1 Lakh (ex-showroom). Once arriving in the market, the new Chetak variant will compete with popular models like the TVS iQube, Ather 450S, and Ola S1 X. The scooter has been positioned as an affordable and reliable scooter in the electric two-wheeler segment.
With innovation, Bajaj is all set to strengthen its position in the electric scooter segment. By introducing a more affordable Chetak variant and expanding its dealership network, Bajaj aims to drive sustainable growth and solidify its foothold in the dynamic EV market.
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