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Maruti Suzuki unveiled its "Run on What You Love" campaign with a trailer release to promote its S-CNG vehicles and use of a more eco-friendly fuel.
Key Highlights:
Maruti Suzuki with its latest trailer revealed its latest campaign "Run on What You Love" promoting its S-CNG cars lineup that includes some of the customer favourites Baleno, Alto K10, Celerio, S-Presso, Dzire, Grand Vitara, and others.
Maruti Suzuki's S-CNG technology is designed to deliver optimal performance and safety. It features dual Electronic Control Units (ECUs) that work in tandem with an Intelligent Injection System to maintain a precise air-fuel ratio, ensuring superior efficiency. The system incorporates robust safety measures, including corrosion-resistant stainless steel pipes and joints to prevent leakage, integrated wire harnesses to mitigate short-circuiting risks, and a microswitch that prevents the vehicle from starting during CNG refuelling. These engineering innovations prioritize both driving dynamics and user safety, reflecting Maruti Suzuki's commitment to delivering a comprehensive and reliable CNG experience.
Apart from being safer than regular CNG, S-CNG technology offers an auto-switch mode to conveniently switch between CNG and petrol with a dedicated fuel level indicator on the odometer. Also, S-CNG cars offer quick refuelling over regular CNG cars thanks to the advanced NGV nozzle.
Mr Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “The ‘Run On What You Love’ campaign celebrates the new-age CNG car buyer making a conscious choice and living life to the fullest. We believe CNG cars are no longer just about functionality; they are about enjoying the journey, embracing adventures, and pursuing passions. Through this campaign, we aim to inspire a new generation of drivers to explore the endless possibilities that S-CNG vehicles offer.”
Maruti Suzuki, already a leader in the Indian CNG market since 2010, has gained excellent results with more than 1.8 million units sold to date, currently holding a market share of 74.1% in the CNG segment. Mr Banerjee admires that the company has set its sights on attaining even higher volumes in sales, in the current fiscal year with a focus on its mission to innovate and provide sustainable mobility solutions.
Maruti Suzuki's extensive S-CNG vehicle lineup offers a diverse range of 13 models, catering to a wide spectrum of consumer and their preferences. From the compact Alto K10 and S-Presso to the spacious Ertiga and XL6, the new comprehensive S-CNG lineup includes hatchbacks, sedans, SUVs, and utility vehicles. Models like the Celerio, WagonR, Dzire, Brezza, Baleno, FRONX, Grand Vitara, and Super Carry further diversify the choices for the customers.
With the 'Run On What You Love' campaign, Maruti Suzuki continues to spearhead the CNG vehicle market, encouraging drivers to embrace the freedom and thrill that come hand-in-hand with their innovative S-CNG technology. This campaign underlines the brand's commitment to offering eco-friendly and cost-effective solutions without compromising on the joy of driving.